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About Me

Marketing expert.

I HELP BUSINESSES FIND CLARITY, CREATE DEMAND, AND TURN MARKETING INTO MEASURABLE GROWTH.

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About

00

I'VE WORKED WITH

A Clear
Direction.

I TURN BUSINESS AMBITION, CUSTOMER INSIGHT, AND BRAND STRATEGY INTO MARKETING THAT DRIVES GROWTH.

01

My Mission

I help founders, leadership teams, and ambitious brands turn business goals into clear marketing strategies that people understand, teams can execute, and customers respond to.

My work connects positioning, brand, demand generation, content, digital experience, and go to market strategy so marketing operates as one coherent growth engine rather than a collection of disconnected activities.

Every engagement starts with understanding the commercial objective. Before deciding on channels, campaigns, or creative, I look at the market, the customer, the competitive landscape, and the role marketing needs to play. That creates a clear direction and gives teams a stronger basis for making decisions.

I believe the best marketing is distinctive without becoming complicated. Sharp positioning, relevant messaging, focused execution, and a consistent customer experience should work together to make the brand easier to choose and the business easier to grow.

For me, marketing is not simply about visibility. It is about creating preference, generating demand, strengthening customer relationships, and delivering measurable commercial impact. That is why I connect long term brand building with the realities of pipeline, revenue, and growth.

01

01

Global Chief Marketing Officer

Service

Global Chief Marketing Officer

Directed marketing strategy, commercial growth and operational excellence across a full service agency, overseeing multidisciplinary teams spanning marketing, design & web Acted as a fractional CMO for multiple organisations, advising boards and leadership teams on commercial strategy, digital transformation and marketing investment. Repositioned client marketing functions through integrated brand, demand generation and lifecycle strategies, improving pipeline quality and marketing ROI.

Marketing & Design Agency (The Shard, London)

Pathfinder Agency

Feb 2026 - Current

Leadership

Executive Consultancy

Transformation

Project Scoping

02

02

Chief Sales & Marketing Officer

Service

Chief Sales & Marketing Officer

Defined multi-site marketing strategy, aligned with boardlevel objectives, overseeing sales and marketing against a £40M+ annual target and £4.5M+ annual budget. Scaled and led a high-performing team of 40+ members across Marketing, Sales and Customer Service, with eight direct reports Constructively challenging the CEO, CFO and COO to align marketing strategy with eight-figure revenue targets whilst maintaining an EBITDA of > 20%. Directed £2.5M+ of BAU activity and £2M of CapEx, establishing analytics frameworks & forecasting seasonality, linking spend directly to trading outcomes and blended ROI.

International P/E-Backed Category Leader

Gravity

Aug, 2024 - Feb, 2026

Strategy

Dept. Creation + Scaling

Cross Dept. Working

Revops

03

03

Chief Marketing Officer (PROMOTION)

Service

Chief Marketing Officer (PROMOTION)

Led development and execution of GTM & growth strategies to accelerate pipeline growth, pipeline velocity and market share for clients by +£50M annually. Managed international high-performing teams across Marketing, Design and Web (UK & Dubai) Built scalable & repeatable marketing infrastructure including marketing operations, AI-enabled workflows and reporting frameworks adopted across the agency & their clients. Stage-gate for quality assurance, challenging teams on paid, social, SEO/GEO, PR, partnership & earned media.

Multi-Award Winning Marketing Agency

The Discovery Agency

Jul, 2020 - Aug, 2024

GTM & Product Strategy

International Coordination

Infrastructure Creation

Technical Lead

04

04

Global Marketing Director

The Discovery Agency

05

05

Marketing Consultant

ActionCOACH

06

06

Head of Sales & Marketing (PROMOTION)

The Great Escape Game

07

07

Head of Marketing

The Great Escape Game

08

08

Head of Marketing

The Prayer Project

09

09

Sales & Marketing Specialist

EE

01

01

Global Chief Marketing Officer

Service

Global Chief Marketing Officer

Directed marketing strategy, commercial growth and operational excellence across a full service agency, overseeing multidisciplinary teams spanning marketing, design & web Acted as a fractional CMO for multiple organisations, advising boards and leadership teams on commercial strategy, digital transformation and marketing investment. Repositioned client marketing functions through integrated brand, demand generation and lifecycle strategies, improving pipeline quality and marketing ROI.

Marketing & Design Agency (The Shard, London)

Pathfinder Agency

Feb 2026 - Current

Leadership

Executive Consultancy

Transformation

Project Scoping

02

02

Chief Sales & Marketing Officer

Service

Chief Sales & Marketing Officer

Defined multi-site marketing strategy, aligned with boardlevel objectives, overseeing sales and marketing against a £40M+ annual target and £4.5M+ annual budget. Scaled and led a high-performing team of 40+ members across Marketing, Sales and Customer Service, with eight direct reports Constructively challenging the CEO, CFO and COO to align marketing strategy with eight-figure revenue targets whilst maintaining an EBITDA of > 20%. Directed £2.5M+ of BAU activity and £2M of CapEx, establishing analytics frameworks & forecasting seasonality, linking spend directly to trading outcomes and blended ROI.

International P/E-Backed Category Leader

Gravity

Aug, 2024 - Feb, 2026

Strategy

Dept. Creation + Scaling

Cross Dept. Working

Revops

03

03

Chief Marketing Officer (PROMOTION)

Service

Chief Marketing Officer (PROMOTION)

Led development and execution of GTM & growth strategies to accelerate pipeline growth, pipeline velocity and market share for clients by +£50M annually. Managed international high-performing teams across Marketing, Design and Web (UK & Dubai) Built scalable & repeatable marketing infrastructure including marketing operations, AI-enabled workflows and reporting frameworks adopted across the agency & their clients. Stage-gate for quality assurance, challenging teams on paid, social, SEO/GEO, PR, partnership & earned media.

Multi-Award Winning Marketing Agency

The Discovery Agency

Jul, 2020 - Aug, 2024

GTM & Product Strategy

International Coordination

Infrastructure Creation

Technical Lead

04

04

Global Marketing Director

The Discovery Agency

05

05

Marketing Consultant

Marketing Consultant

World-Renowned, Category Leading Brand

ActionCOACH

Mar, 2020 - Jul, 2021

Demand Generation

Brand Marketing

Lifecycle Marketing

Revops

06

06

Head of Sales & Marketing (PROMOTION)

The Great Escape Game

07

07

Head of Marketing

The Great Escape Game

08

08

Head of Marketing

The Prayer Project

09

09

Sales & Marketing Specialist

EE

01

01

Global Chief Marketing Officer

Service

Global Chief Marketing Officer

Directed marketing strategy, commercial growth and operational excellence across a full service agency, overseeing multidisciplinary teams spanning marketing, design & web Acted as a fractional CMO for multiple organisations, advising boards and leadership teams on commercial strategy, digital transformation and marketing investment. Repositioned client marketing functions through integrated brand, demand generation and lifecycle strategies, improving pipeline quality and marketing ROI.

Marketing & Design Agency (The Shard, London)

Pathfinder Agency

Feb 2026 - Current

Leadership

Executive Consultancy

Transformation

Project Scoping

02

02

Chief Sales & Marketing Officer

Service

Chief Sales & Marketing Officer

Defined multi-site marketing strategy, aligned with boardlevel objectives, overseeing sales and marketing against a £40M+ annual target and £4.5M+ annual budget. Scaled and led a high-performing team of 40+ members across Marketing, Sales and Customer Service, with eight direct reports Constructively challenging the CEO, CFO and COO to align marketing strategy with eight-figure revenue targets whilst maintaining an EBITDA of > 20%. Directed £2.5M+ of BAU activity and £2M of CapEx, establishing analytics frameworks & forecasting seasonality, linking spend directly to trading outcomes and blended ROI.

International P/E-Backed Category Leader

Gravity

Aug, 2024 - Feb, 2026

Strategy

Dept. Creation + Scaling

Cross Dept. Working

Revops

03

03

Chief Marketing Officer (PROMOTION)

Service

Chief Marketing Officer (PROMOTION)

Led development and execution of GTM & growth strategies to accelerate pipeline growth, pipeline velocity and market share for clients by +£50M annually. Managed international high-performing teams across Marketing, Design and Web (UK & Dubai) Built scalable & repeatable marketing infrastructure including marketing operations, AI-enabled workflows and reporting frameworks adopted across the agency & their clients. Stage-gate for quality assurance, challenging teams on paid, social, SEO/GEO, PR, partnership & earned media.

Multi-Award Winning Marketing Agency

The Discovery Agency

Jul, 2020 - Aug, 2024

GTM & Product Strategy

International Coordination

Infrastructure Creation

Technical Lead

04

04

Global Marketing Director

The Discovery Agency

05

05

Marketing Consultant

Marketing Consultant

World-Renowned, Category Leading Brand

ActionCOACH

Mar, 2020 - Jul, 2021

Demand Generation

Brand Marketing

Lifecycle Marketing

Revops

06

06

Head of Sales & Marketing (PROMOTION)

The Great Escape Game

07

07

Head of Marketing

The Great Escape Game

08

08

Head of Marketing

The Prayer Project

09

09

Sales & Marketing Specialist

EE